Font dating game

Graphic designer and Type Tasting founder Sarah Hyndman has been finding ways to make typography fun and exciting for a mainstream audience for years. Previous explorations have looked at how fonts taste and feel, but for her new type psychology dating game, What's Your Type: The Type Dating Game, Hyndman has started a conversation using a language we can all understand: the language of love. Designed to test how type-savvy you are and to help players understand type in a totally new way, What's Your Type is a new card game from Laurence King Publishing that explains font 'personalities'. Players can choose from four different styles of play, including a typographic twist on the ever-popular 'snog, marry, avoid'.
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The Franchise Dating Game: Finding Your Perfect Franchise Match

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The Franchise Dating Game: Finding Your Perfect Franchise Match

Some people have a hard time finding their perfect match. You waste whole days swiping left or tight and going on terrible first dates, just to inevitably end up totally, utterly alone. Unlike most card games, this a dating game where your suitors are typefaces. Game creator and graphic designer Sarah Hyndman has explored the impact typography can have on individuals and how fonts change our experiences and invoke particular memories and reactions. She has worked with psychologists and neuroscientists on the ways type influences us and changes the meaning of words-she has even written a book on the subject called Why Fonts Matter. Her latest effort is a fun, approachable examination into the personality typefaces express, turning the study of typography and psychology into a compelling game. In addition to being a fun dating-style card game, the descriptions on the back of every card could potentially serve as a tool for designers when choosing a particular font for a project.
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What’s Your Type

Full report on the course coming soon, to be written by the students. Book a workshop for your organisation. I know it sounds weird.
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How do fonts change the meaning of a message? Michael Rosen is joined by Sarah Hyndman to discuss the psychology of typefaces. What was Comic Sans invented for? Why was Obama's first election campaign so typographically bold?
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